About OWNLANE
Every rider deserves to be seen.
One mission: make the space around you visible — on every road, after dark. Because your bike lane shouldn't end where the paint does.
Cars get headlights, lane markings and guardrails. An entire road system built around them.
Riders? A small red dot. That's it. One blinking light — and the hope that the driver behind you is paying attention.
We decided you deserve more than that.
The OWNLANE Team
Our Mission
Built for everyone who rides after dark.
OWNLANE exists for one reason: to help drivers see you — and the space you need. On the way to work, on the evening loop, on the ride home when the sun is already gone.
A tail light tells drivers you're there. We wanted a light that also shows them where your space is. That's how HALOLIGHT PRO was born.
Why it matters
The road won't change overnight — so bring your own lane.
1,166
Cyclists killed on U.S.
roads in 2023 (NHTSA)
roads in 2023 (NHTSA)
53%
Of those deaths
happened in the dark
happened in the dark
+87%
Cyclist deaths
since 2010
since 2010
